BEM’s Top Tips for Spotting Trends That Actually Resonate
In the world of live entertainment, grabbing attention is easy. Keeping it? That’s the real challenge. Our festival client didn’t just want viral buzz. They wanted fans to feel something. To vibe. To comment. To share. And to come back for more.
So we built a content strategy that met fans where they already were: chronically online, in the mood to laugh, and ready to engage. By jumping on the right trends (not every trend), using a voice that felt human, and staying agile, we helped this client rack up more than 27.5 million impressions and over 781,000 engagements.
As an added bonus? A flood of unsolicited fan comments hyping up the social team. When your audience roots for the people behind the posts, you’re doing something right.
The Challenge: Standing Out in a Crowded Social Media Landscape
Festival fans scroll past thousands of posts every week. Event announcements. Memes. Merch drops. Most brands either scream into the void or hop on every trend without asking if it actually fits.
Our challenge was clear: Help our client stay relevant and resonant. That meant crafting a strategy rooted in cultural awareness and real audience behavior, not just vibes and guesses.
Social Strategy: Building a Trend-Savvy, Audience-Driven Content Plan
1. Start With Data: How Audience Insights Shaped the Strategy
We kicked things off by digging deep into content performance and audience sentiment. What were fans responding to? What fell flat? Then we layered in the nuance & humor preferences, language style, and the types of posts fans were already engaging with organically. This helped us speak their language instead of just shouting in it.
2. Smart Trend Usage: Aligning Virality with Brand Voice
We tracked TikTok, Reels, X (formerly Twitter), and Reddit daily. But we weren’t chasing every sound or meme. We only joined trends that aligned with the brand’s personality and the mindset of the fans. Relevance mattered more than speed. And it paid off.
3. Authentic Brand Humor: Crafting Content Fans Actually Enjoy
Our tone was casual, clever, and just the right amount of unhinged. Fans don’t want polished ads pretending to be memes. They want a feed that feels like a group chat — funny, self-aware, and a little chaotic in the best way. We embraced lo-fi content and reactive posts that felt native to each platform.
4. Agile Content Creation: Adapting to Real-Time Fan Behavior
We built space into our content calendar to pivot quickly based on what fans were engaging with. When a post took off, we doubled down on it. When something flopped, we shifted gears. We treated fan feedback as fuel, not just a post-mortem. That responsiveness helped us stay fresh and build real trust.
Results: 27.5M+ Impressions, 781k+ Engagements, and a Fan-Approved Strategy
This wasn’t a “set it and forget it” campaign. This was a real-time strategy with real results.
27.5 million+ impressions
781,000+ total engagements
Engagement rate far above the industry average
Surge in saves and shares compared to previous campaigns
Spike in positive, unprompted fan comments
Comments rolled in, praising the event for being funny, fresh, and actually getting it. That kind of organic feedback doesn’t come from luck. It comes from listening.
What Set This Campaign Apart: Strategy, Voice, and Consistency
We didn’t just ride trends. We filtered them. Every piece of content had to pass three internal tests:
Would fans care?
Would they laugh or relate?
Would they actually share this?
If the answer wasn’t a yes, we scrapped it.
We also made sure every post looked, sounded, and felt like the same brand across platforms. That kind of consistency is rare. Most brands can do reach or resonance. We delivered both.
Key Lessons from a High-Performing Social Media Campaign
Trend-jacking only works when it’s true to your brand. Chasing what’s popular without filtering for fit is a fast track to cringe.
Relatable humor is a brand’s best friend. When fans see themselves in your posts, they’ll keep coming back and bring their friends.
Agility is essential. Your strategy shouldn’t be static. Let performance guide your next move.
Sometimes, the best metric is a comment that says, “whoever runs this account deserves a raise.” That’s a real connection that you can’t fake.
Need a Social Strategy That Drives Real Fan Engagement?
At BEM, we don’t just chase trends. We craft content that speaks your audience’s language and drives real results. Whether you need help with reactive content, always-on engagement, or building a voice that fans genuinely love, we’ve got the strategy and team to make it happen. Let’s turn your scrolls into shares, comments, and conversions. Reach out to see how we can help your brand make some noise.