Ask four people about their brand, and you'll get four different answers. Inconsistency kills a brand's recognition, familiarity, and trust.
To ensure that all of your marketing content is cohesive and builds a brand that fans want to invest in, Bauer Entertainment Marketing is sharing 10 questions to ask your stakeholders. This exercise will reveal how your team wants the brand to be perceived by target audiences.
The executive director, the board chair, the sponsorship lead, and whoever runs your social accounts... send it to them separately. The gaps between those answers are the point. That is what you are looking for.
What to do with the answers: collect all of them, then circle the three questions where your team disagreed most. Those become the agenda for your group meeting, and the raw material for a real brand guide rather than a basic one-pager featuring the logo and hex color codes.
Find Your Event's Most Marketable Narrative
10 Questions To Unlock Your Brand
